Build strength. Change your body. Everyone welcome.
One-on-one coaching with Coach Joey Word, in person in downtown Los Angeles or online from anywhere. Vegan or not, you get a structured program and a nutrition plan built around how you actually eat.
- Full assessment before you start: strength, movement, body composition and nutrition
- 12-week training blocks with weekly check-ins
- Nutrition plan that fits your diet, plant-based or not
- Personal reply from Coach Joey within 24 hours
Prefer to message first? DM @joeywordofficial on Instagram.
Start your intake
From intake to your first program
- Submit the intake formAbout 5 minutes. Goals, training history, nutrition and schedule.
- Review callCoach Joey reviews your answers and calls within 24 hours.
- AssessmentIn person or by video. Strength baselines, movement screen, body composition and a nutrition audit.
- Program beginsYour first 12-week training block and nutrition plan.
Built for anyone ready to train
You do not have to be vegan to train here. Coaching works best for clients of any diet who are ready to train consistently in person and follow a structured plan.
- Anyone who wants to get stronger. No diet requirements. We start from where you are and build from there.
- Vegans losing strength or size. You changed your diet and your training stalled. We fix protein intake, total energy and programming together.
- Body recomposition. You want to lose fat and build muscle at the same time, with measurements to prove it is working.
- Endurance athletes adding strength. Runners and cyclists who want resistance training that supports their sport.
- Curious about eating more plants. You want to add more plant-based meals, or go fully plant-based, without losing the progress you've already made.
- Outside Los Angeles. Online coaching gives you the same programming, nutrition support and check-ins wherever you train.
- Returning to training. Coming back after time off and want coached form and a sensible progression.
Four parts, one plan
The method draws on years of plant-based athletic performance and the principles behind Plant Based Muscle Blueprint, applied to clients of every diet.
Programming
Progressive strength training periodized in 12-week blocks, adjusted to your recovery and results.
Coached sessions
In person, form, load and effort are managed in real time. Online, every key lift gets a video form review and feedback.
Nutrition
Daily protein targets, meal structure and food choices that fit your diet and schedule, with plant-forward options for anyone who wants them and attention to key minerals for muscle and nerve function.
Measurement
Strength and body composition are retested on a schedule so the plan follows data, not feelings.
Train in person or online
Same coach, same assessment and the same standards. Choose the format that fits where you live and how you like to train.
In-person coaching
- 1-on-1 sessions at private gyms in downtown LA
- Hands-on form coaching and load management every session
- In-person assessment and scheduled retests
- Personalized nutrition plan and check-ins
- Direct access to Coach Joey between sessions
Online coaching
- Custom program built for your gym or home equipment
- Assessment and form reviews by video
- Weekly check-ins with program adjustments
- Personalized nutrition plan built around your diet
- Direct messaging with Coach Joey
What we measure before we program
Your first session, in person or by video, sets your baseline. Everything in your program is built from these results.
| Area | What it includes |
|---|---|
| Training history | Experience, current routine, sports, past injuries and limitations |
| Movement screen | Squat, hinge, push, pull and single-leg patterns to set safe starting points |
| Strength baselines | Working loads on core lifts to set progression targets |
| Body composition | Bodyweight and measurements, retested through each block |
| Nutrition audit | Typical day of eating, protein per meal and per day, total energy, mineral-rich foods |
| Lifestyle | Sleep, work schedule, stress and available training days |
Session frequency and investment are set on your review call based on your goals and schedule.
Joey Word
Founder of Stronger Vegans
Coach Joey Word
I've lived and trained fully plant-based for more than nine years. In that time I've completed multiple marathons, built muscle, and coached clients through the same process, in person here in Los Angeles and online.
I wrote Plant Based Muscle Blueprint to give plant-based athletes a clear system for muscle building, body recomposition, nutrition and training. I also developed Veto, a vegan keto framework, and teach clients how minerals support muscle, nerve and metabolic function.
I coach people of every diet. Plants are what work for me, and I'll share what I know with anyone interested, but my job is to give you a plan that fits your body and your life, then make sure you follow it.
Written by Coach Joey
Clients receive the guides that match their plan. You can also request them on your intake.
Programs for teams and communities
Group performance programs for organizations across Los Angeles and the Inland Empire.
Workforce Performance
Strength, mobility and nutrition coaching for crews in physically demanding jobs, aimed at fewer injuries and more energy on the job. Inquire →
Senior Physical Activity
Safe, structured movement programs for senior living communities, focused on strength, balance and independence. Inquire →
Common questions
Do I need to be vegan?
No. Everyone is welcome. Clients include vegans, vegetarians, people eating more plants, and people who eat everything. Your nutrition plan starts from how you eat today, and nobody is pushed to change their diet.
Can you build muscle on a plant-based diet?
Yes. Muscle is built by progressive training with enough total protein and energy. Plant foods can supply both when the plan is set up correctly, and that is what the nutrition side of coaching is for.
Where are sessions held?
In-person sessions are held at private gyms in downtown Los Angeles, with the exact location confirmed on your review call. Online clients train wherever they are.
How does online coaching work?
You get a custom program built for your equipment, a nutrition plan, video form reviews on your key lifts and weekly check-ins where your program is adjusted. You can message Coach Joey directly between check-ins.
I'm a beginner. Is this a fit?
Yes. The assessment sets your starting point, and beginners usually progress fastest with coached sessions.
What happens after I submit the intake?
Coach Joey reviews your answers and contacts you within 24 hours to talk through goals, schedule and next steps, including session frequency and investment.
I have an injury or medical condition. Can I still train?
List it on the intake form. Depending on what you share, you may be asked to get clearance from your doctor before starting. Coaching is not a substitute for medical care.
Ready to get stronger?
Tell Coach Joey about your goals. You'll hear back within 24 hours.
Start your intake